We teamed up with the full-service agency Sesame&Watermelon to evolve an online campaign into tangible exhibitions situated within subway stations across Beijing, Shanghai, and Shengzhan. Our client, Webank, was commemorating its third anniversary, and the central message, "Suddenly, small wishes come true," was strategically aligned with Webank's fundamental principle - a profound understanding of people's desires.

Significantly, this milestone coincided with the 40th anniversary of A Great Revolution in China. Capitalizing on this historical context, we positioned the brand closer to our target audience, anchoring it in the shared experiences of small wishes spanning four decades.

Project Name: The way of wishes
Location: Three subway station in Beijing, Shanhai and Shenzhen, China
          深圳高新园购物公园地铁站 / 上海陕西南路地铁站 / 北京大望路地铁站
Time: November 2018
Role: Art Director Assisdant(Group work)