Ray Hsu
Event Marketing
Video Production
In collaboration with Sesame&Watermelon agency, we transformed Webank's online anniversary campaign into physical exhibitions across subway stations in Beijing, Shanghai, and Shenzhen. Celebrating Webank's third anniversary, we centered on the message "Suddenly, small wishes come true" - reflecting the company's core value of understanding people's aspirations. By coinciding with the 40th anniversary of China's Economic Reform, we connected the brand with our audience through a showcase of everyday wishes spanning four decades, making Webank more relatable through shared cultural experiences.
Project Name: The way of wishes
Location: Three subway station in Beijing, Shanhai and Shenzhen, China
深圳高新园购物公园地铁站 / 上海陕西南路地铁站 / 北京大望路地铁站
Time: November 2018
Role: Art Director Assisdant(Group work)
