We brought fine art into China's biggest shopping event by creating the Double 11 Art Festival. Two advertising agencies—Oh! Not a Gallery and Tian Yu Kong—collaborated to challenge traditional art sales models with the mission that "Everyone can own an artwork." Breaking away from conventional art market approaches, we curated over 300 pieces from 120 Shanghai artists, transforming the commercial holiday into an accessible art-buying opportunity for everyday consumers.
Project Name: Double 11 Art Festival / 藝術雙11
Time: November 2019
Location: Shanghai
Role: Co-Curator
Press Features
“花式艺术双11，大艺博邀你来打卡！”, 大艺博上海, 2019
“叽叽喳喳叽叽喳喳叽叽”, 草帅zi造, 2019
“奥兰小红帽 × 草帅自造，为你送上艺术双11”, 奥兰小红帽, 2019