For the 10th anniversary of China's Double 11 shopping festival, Alibaba created an enhanced celebration to thank participating brands and consumers. Under the theme "The beginning of ideal life," we bridged online and offline retail experiences, setting the vision for the next decade of e-commerce.
The campaign offered special discounts across Alibaba's ecosystem, from Youku video streaming to Fliggy travel bookings. To commemorate this milestone, we organized countdown events in ten cities across China, honoring the decade-long journey while building excitement for the future.
Project:
Alibaba Double 11 Shopping Festival
Alibaba Double 11 Shopping Festival
10 Cities Installations and 2 Cities Mapping Projects
Role:
Art Director Assistant (Group work)
Role:
Art Director Assistant (Group work)
