Education:

> Pratt Institute / Design Management / MPS / 2022-2024

> Taipei National University of Arts / New Media Arts / BFA / 2011-2015

Experiences:                                                           

> Office Assistant | Pratt Institute / New York, USA, 2023-2024
• Meticulously handling donor documentation and checks, I maintain accurate records in the Institutional Advancement office.
• I have been actively involved in enhancing the school's digital presence by assisting in the restructuring of Pratt’s website. As part of this initiative, I conducted comprehensive analyses of Pratt's competitors' websites, including Parsons, RISD, SVA, and MICA. I meticulously gathered data on various aspects, such as the ease of navigation for both graduate and undergraduate potential students.

> Brand Strategist | Co-create Planning & Design Consultancy / Taitung, Taiwan, 2021
• Lead Brand Strategist tasked with revitalizing the area surrounding defunct train station, helping the county of Taitung grow a reputation as a center of art, design, and historical sig- nificance.
• Conducted interviews with local residents to develop a narrative about the county’s history and vision of the future.
• Coordinated offline marketing strategies – art exhibits, tourism maps, and pamphlets.
• Reimagine local layout, naming districts to highlight attractions and local business.

> Senior Planner | Inception (Curation company) / Taipei, Taiwan, 2021 
• Conceptualized and executed six dynamic exhibitions and pop-up stores, showcasing presti- gious institutions including the National Palace Museum and Ogilvy & Mather Advertising. (Ex- hibits paused due to COVID-19), but launched one pop-up store in the mall.

> Art Director Assistant | Not A Gallery (Advertising agency) / Beijing, China, 2018-2020
• Led event marketing for diverse brands, seamlessly integrating artistic language. Introduced digital media for enhanced interactivity and fun, amplifying project impact.
• Led a team of five in the design department, successfully executing 19 event marketing cam- paigns within two years. Notably, contributed to nine projects for Alibaba and five for Tencent.

> Film Producer | Zhigan Technology (Maker education and SciClass platform) / Beijing, China, 2016-2018
• Guided a three-member audiovisual team, ensuring the smooth production of weekly 40-min- ute online course videos. Independently organized online course series, overseeing content development, quality control, and establishing unique artistic styles for diverse courses.

> Marketing Assistant | Layer One Co., Ltd. (ATOM 3D Printer) / Taipei, Taiwan, 2015-2016

• Independently crafted over 50 videos, aiding startup 3D printer companies in establishing a comprehensive video library encompassing assembly manuals to troubleshooting guides. Successfully reduced troubleshooting incidents by 30% for customer services and the engi- neering department.

• Consistently producing weekly 2-minute short videos, resulting in over 800k views across social media and streaming platforms.

> Chief Of Operation | New Media Cruiser (Art exhibition and research project) / Taipei, Taiwan, 2015
• Managed 9 departments (marketing, design, tech, PR, audiovisual, etc. ),from the conception to the propaganda to the coordination of venue, it took 6 months to complete the whole project. The project
concept is dedicated to exploring how art can intervene in civic life.
• Organized 4 huge interactive artworks into Taipei city’s streets for 7 days.