When TMALL partnered with the Olympic Games in China in 2019, we capitalized on the IOC's addition of five new sports to the 2020 Olympics (skateboarding, surfing, sport climbing, baseball/softball, and karate).
We created a pop-up arena in Hangzhou where visitors could safely try these new Olympic sports in an accessible environment. The project not only offered hands-on experiences but also boosted sports brand visibility on TMALL's e-commerce platform.
Project Name: A Young Arena
Client: TMALL
Location: 中大銀泰 Hangzhou, China
Time: Jun 2019
Role: Art Director (Group work)
