In 2019, TMALL forged a partnership with the Olympic Games in China. Simultaneously, the IOC introduced five new sports to the roster of the 2020 Olympics: skateboarding, surfing, sport climbing, baseball/softball, and karate. In anticipation of the upcoming Olympic Games, we inaugurated a temporary arena in Hangzhou. This innovative space showcased the newly added sports, allowing the audience to immerse themselves in these activities in a user-friendly and secure environment. Beyond this experiential facet, the endeavor also effectively heightened the sports brand presence on TMALL's online shopping platform.

Project Name: A Young Arena
Client: TMALL
Location: 中大銀泰 Hangzhou, China
Time: Jun 2019
Role: Art Director (Group work)