https://rayhsu.cargo.site Ray Sat, 09 Sep 2023 20:56:53 +0000 https://rayhsu.cargo.site en https://rayhsu.cargo.site/Front-page Sat, 09 Sep 2023 20:56:49 +0000 Ray https://rayhsu.cargo.site/Front-page &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/83e1b170b659eb91f43bef8e48d7ba16ed3b0ec4e09964f11bc291531226cd0d/IMG_0055.JPG" data-mid="233477289" border="0" src="https://freight.cargo.site/w/1000/i/83e1b170b659eb91f43bef8e48d7ba16ed3b0ec4e09964f11bc291531226cd0d/IMG_0055.JPG" /> <img width="1280" height="854" width_o="1280" height_o="854" 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border="0" src="https://freight.cargo.site/w/1000/i/5ac1d8b71fe3cc3b7643245077207d9bd95b8e1d941f604009f67bbc96e3e731/Screenshot-2024-05-18-at-10.08.12AM.png" /> <img width="1000" height="693" width_o="1000" height_o="693" data-src="https://freight.cargo.site/t/original/i/a6503dcfdc6adb8cd374bc8f18612067508e18ae08f03abc7a80c67af7595525/016a365d8c5266a8012060be7a088f.png1280w_1l_2o_100sh.png" data-mid="210626743" border="0" src="https://freight.cargo.site/w/1000/i/a6503dcfdc6adb8cd374bc8f18612067508e18ae08f03abc7a80c67af7595525/016a365d8c5266a8012060be7a088f.png1280w_1l_2o_100sh.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/749fea35398fcf5ebc832950f6acb49eb1446b64ba9f120fd603152d99d61d3c/DSC04564.JPG" data-mid="210626692" border="0" src="https://freight.cargo.site/w/1000/i/749fea35398fcf5ebc832950f6acb49eb1446b64ba9f120fd603152d99d61d3c/DSC04564.JPG" /> <img width="2880" height="1542" width_o="2880" height_o="1542" data-src="https://freight.cargo.site/t/original/i/fd59ce110bd4559ba22ccaab3f10a75fc51a591e800cc023314f9b68b4fb43d2/HelloFish.png" data-mid="210626677" border="0" src="https://freight.cargo.site/w/1000/i/fd59ce110bd4559ba22ccaab3f10a75fc51a591e800cc023314f9b68b4fb43d2/HelloFish.png" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/269e093af16d68631f012ef3d6341de89dc21a1a8d12deba33fd7617148c8977/xhb-banner1-6.jpeg" data-mid="210626681" border="0" src="https://freight.cargo.site/w/750/i/269e093af16d68631f012ef3d6341de89dc21a1a8d12deba33fd7617148c8977/xhb-banner1-6.jpeg" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/643994b2645f5afef3796c9fdfb76954fae2043162c886d0158802b87fd693ae/wld_banner2_10.png" data-mid="210626741" border="0" src="https://freight.cargo.site/w/750/i/643994b2645f5afef3796c9fdfb76954fae2043162c886d0158802b87fd693ae/wld_banner2_10.png" /> https://rayhsu.cargo.site/A-museum-for-a-chicken Sat, 09 Sep 2023 20:56:50 +0000 Ray https://rayhsu.cargo.site/A-museum-for-a-chicken &nbsp; &nbsp; &nbsp; &nbsp;<img width="919" height="1286" width_o="919" height_o="1286" data-src="https://freight.cargo.site/t/original/i/e59802747fcb62e233811bf6d40090435146f38cec5dec9a5071e9278b7e8a3d/5.jpg" data-mid="190286986" border="0" data-scale="98" src="https://freight.cargo.site/w/919/i/e59802747fcb62e233811bf6d40090435146f38cec5dec9a5071e9278b7e8a3d/5.jpg" /> <img width="1586" height="893" width_o="1586" height_o="893" data-src="https://freight.cargo.site/t/original/i/49d9eeea81ca21395724cafabe7b0df32fe8574a31f4c995faae40de940b222c/3.jpg" data-mid="190286984" border="0" src="https://freight.cargo.site/w/1000/i/49d9eeea81ca21395724cafabe7b0df32fe8574a31f4c995faae40de940b222c/3.jpg" /> <img width="1545" height="869" width_o="1545" height_o="869" data-src="https://freight.cargo.site/t/original/i/1852d3a43c2c9b8914b8c0d7f74f33cf1119d7ad7617f098fbf5c2ac3383dc79/4.JPG" data-mid="190286985" border="0" src="https://freight.cargo.site/w/1000/i/1852d3a43c2c9b8914b8c0d7f74f33cf1119d7ad7617f098fbf5c2ac3383dc79/4.JPG" /> We created an art tour to launch a signature dish for Yun Nans, a leading Chinese restaurant chain specializing in Yunnan ethnic minority cuisine. Nine artists traveled to three locations, each providing a key ingredient for the new dish. Through immersion in local environments, the artists captured the essence of these cultures and transformed their experiences into original artworks featured in three exhibitions. This creative campaign successfully introduced the new menu item while celebrating Yunnan's rich cultural heritage through artistic interpretation. Project: A Museum for A ChickenClient: 雲海肴 Yun Nans Time: August 2019Role: Assistant Art Director (Group work) &nbsp; https://rayhsu.cargo.site/Alibaba-Double-11-Festival Sat, 09 Sep 2023 20:56:51 +0000 Ray https://rayhsu.cargo.site/Alibaba-Double-11-Festival <img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/7cb0cac8142da83ef600f5e4d0bf1e51856230d1e34966bc306037cfe9d8e9b7/013abd5c47f5f6a801213f264be232.jpg1280w_1l_2o_100sh.jpg" data-mid="190287097" border="0" src="https://freight.cargo.site/w/1000/i/7cb0cac8142da83ef600f5e4d0bf1e51856230d1e34966bc306037cfe9d8e9b7/013abd5c47f5f6a801213f264be232.jpg1280w_1l_2o_100sh.jpg" /> <img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/e8ea7599d6af707c87cce3eb5a8d3f04a6ff4a71cfbfe1f11f70ebdc2da27da5/01ec6b5c47f63ca801213f26fbfc9b.jpg1280w_1l_2o_100sh.jpg" data-mid="190287093" border="0" src="https://freight.cargo.site/w/1000/i/e8ea7599d6af707c87cce3eb5a8d3f04a6ff4a71cfbfe1f11f70ebdc2da27da5/01ec6b5c47f63ca801213f26fbfc9b.jpg1280w_1l_2o_100sh.jpg" /> <img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/f08fef39518b0ed918c0cac3006f98d389f63557df5767f07305c520f4d32000/0107bd5c47f5fea801213f267a2c44.jpg1280w_1l_2o_100sh.jpg" data-mid="190287100" border="0" src="https://freight.cargo.site/w/1000/i/f08fef39518b0ed918c0cac3006f98d389f63557df5767f07305c520f4d32000/0107bd5c47f5fea801213f267a2c44.jpg1280w_1l_2o_100sh.jpg" /> <img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/a3686a265760d7919451e53ce7f681d0df0047534136c1b4f2f82bbeeb097fcc/0137b35c47f647a801203d226beda6.jpg1280w_1l_2o_100sh.jpg" data-mid="190287101" border="0" src="https://freight.cargo.site/w/1000/i/a3686a265760d7919451e53ce7f681d0df0047534136c1b4f2f82bbeeb097fcc/0137b35c47f647a801203d226beda6.jpg1280w_1l_2o_100sh.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/83e1b170b659eb91f43bef8e48d7ba16ed3b0ec4e09964f11bc291531226cd0d/IMG_0055.JPG" data-mid="190287116" border="0" src="https://freight.cargo.site/w/1000/i/83e1b170b659eb91f43bef8e48d7ba16ed3b0ec4e09964f11bc291531226cd0d/IMG_0055.JPG" /> For the 10th anniversary of China's Double 11 shopping festival, Alibaba created an enhanced celebration to thank participating brands and consumers. Under the theme "The beginning of ideal life," we bridged online and offline retail experiences, setting the vision for the next decade of e-commerce. The campaign offered special discounts across Alibaba's ecosystem, from Youku video streaming to Fliggy travel bookings. To commemorate this milestone, we organized countdown events in ten cities across China, honoring the decade-long journey while building excitement for the future. &nbsp;︎770K Reach (Offline)&nbsp; |&nbsp; 1.1M Impression (Online)︎ Project: Alibaba Double 11 Shopping Festival10 Cities Installations and 2 Cities Mapping Projects Role: Art Director Assistant (Group work) <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ce79f6827b4dec351f316c46e2cf64dca314d3a9dd0ee9c35a43bf199d67645e/6b02da4aae4ab44a248455f0feb5413d.jpg" data-mid="190287095" border="0" src="https://freight.cargo.site/w/1000/i/ce79f6827b4dec351f316c46e2cf64dca314d3a9dd0ee9c35a43bf199d67645e/6b02da4aae4ab44a248455f0feb5413d.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f5ce876399e2a9acf448adee19e90d1cbddb2d24f7c1fdc9c0147d7bc828de60/4613c753c91e196c81446797340db79f.jpg" 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src="https://freight.cargo.site/w/1000/i/b58870220fefb67252815b0e82267b40a4503f6cbd34522c7c1a36b811f8b3df/01b6015c47f4dda801203d22f4dde5.jpg1280w_1l_2o_100sh.jpg" /> <img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/7c948c463f9f8744abb67d6608b1357af264164f2aedf98561e32fbd8c59ce92/0131705c47f4dea801213f26cd368b.jpg1280w_1l_2o_100sh.jpg" data-mid="190287108" border="0" src="https://freight.cargo.site/w/1000/i/7c948c463f9f8744abb67d6608b1357af264164f2aedf98561e32fbd8c59ce92/0131705c47f4dea801213f26cd368b.jpg1280w_1l_2o_100sh.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/c93878e96cf0c241f0bccdfaf18d0217ae9b94b503eafb34c72df9cab03cc03c/IMG_0111.JPG" data-mid="190287120" border="0" src="https://freight.cargo.site/w/1000/i/c93878e96cf0c241f0bccdfaf18d0217ae9b94b503eafb34c72df9cab03cc03c/IMG_0111.JPG" /> <img width="2500" height="1758" width_o="2500" height_o="1758" data-src="https://freight.cargo.site/t/original/i/cc3c022ddcc55a11edd0927b8a6c8d88d9226315bb5ea4be518b3063be8ccef4/r3.jpg" data-mid="190287121" border="0" src="https://freight.cargo.site/w/1000/i/cc3c022ddcc55a11edd0927b8a6c8d88d9226315bb5ea4be518b3063be8ccef4/r3.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/889078e089b0cc15914564ed49161d5c912cf4d019ffc316da151658b8142f8b/IMG_0110.JPG" data-mid="190287119" border="0" src="https://freight.cargo.site/w/1000/i/889078e089b0cc15914564ed49161d5c912cf4d019ffc316da151658b8142f8b/IMG_0110.JPG" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/8beb18a5bbdbb0c5c7462dd494163e2075defd892a99b3919b783ec0792b7485/IMG_0103.JPG" data-mid="190287117" border="0" src="https://freight.cargo.site/w/1000/i/8beb18a5bbdbb0c5c7462dd494163e2075defd892a99b3919b783ec0792b7485/IMG_0103.JPG" /> <img width="6320" height="3559" width_o="6320" height_o="3559" data-src="https://freight.cargo.site/t/original/i/3c25a8322fbf15120fc9065c58c99b34921aa421ccb711ceb1e93855e081346e/.jpg" data-mid="190287126" border="0" src="https://freight.cargo.site/w/1000/i/3c25a8322fbf15120fc9065c58c99b34921aa421ccb711ceb1e93855e081346e/.jpg" /> <img width="6320" height="3559" width_o="6320" height_o="3559" data-src="https://freight.cargo.site/t/original/i/44b07970f25118141fd340982cb6adc4f721a50d4ce45ff6d824e4b5f4db33bb/.jpg" data-mid="190287125" border="0" src="https://freight.cargo.site/w/1000/i/44b07970f25118141fd340982cb6adc4f721a50d4ce45ff6d824e4b5f4db33bb/.jpg" /> <img width="6320" height="3559" width_o="6320" height_o="3559" data-src="https://freight.cargo.site/t/original/i/a083576ee0387ff7feb80306b12c445154a249e2a3fe1ee431419960b38a40eb/.jpg" data-mid="190287122" border="0" src="https://freight.cargo.site/w/1000/i/a083576ee0387ff7feb80306b12c445154a249e2a3fe1ee431419960b38a40eb/.jpg" /> https://rayhsu.cargo.site/A-Young-Area Sat, 09 Sep 2023 20:56:51 +0000 Ray https://rayhsu.cargo.site/A-Young-Area <img width="1000" height="693" width_o="1000" height_o="693" data-src="https://freight.cargo.site/t/original/i/c0df0fa6a16f5a5f944f03afe62012bf17fb0876320720937c5105afbe0b1c34/01129d5d8c5268a8012060be999ca0.png1280w_1l_2o_100sh.png" data-mid="190287986" border="0" src="https://freight.cargo.site/w/1000/i/c0df0fa6a16f5a5f944f03afe62012bf17fb0876320720937c5105afbe0b1c34/01129d5d8c5268a8012060be999ca0.png1280w_1l_2o_100sh.png" /> When TMALL partnered with the Olympic Games in China in 2019, we capitalized on the IOC's addition of five new sports to the 2020 Olympics (skateboarding, surfing, sport climbing, baseball/softball, and karate). We created a pop-up arena in Hangzhou where visitors could safely try these new Olympic sports in an accessible environment. The project not only offered hands-on experiences but also boosted sports brand visibility on TMALL's e-commerce platform. Project Name: A Young Arena Client: TMALL Location: 中大銀泰 Hangzhou, ChinaTime: Jun 2019 Role: Art Director (Group work) <img width="1000" height="693" width_o="1000" height_o="693" data-src="https://freight.cargo.site/t/original/i/39adf8c7ba4f2ca0c6330e26e43f20200f0dcc8b6ea32e2086484f35790ae8f2/01d3bd5d8c5266a8012060bebf30b1.png1280w_1l_2o_100sh.png" data-mid="190287980" border="0" src="https://freight.cargo.site/w/1000/i/39adf8c7ba4f2ca0c6330e26e43f20200f0dcc8b6ea32e2086484f35790ae8f2/01d3bd5d8c5266a8012060bebf30b1.png1280w_1l_2o_100sh.png" /> <img width="1000" height="693" width_o="1000" height_o="693" data-src="https://freight.cargo.site/t/original/i/0b3e9de3ad05285448d79eccfba89bf59089eadc93e81490c753ed82c12cd49b/01a0b95d8c5267a8012060beb785db.png1280w_1l_2o_100sh.png" data-mid="190287979" border="0" src="https://freight.cargo.site/w/1000/i/0b3e9de3ad05285448d79eccfba89bf59089eadc93e81490c753ed82c12cd49b/01a0b95d8c5267a8012060beb785db.png1280w_1l_2o_100sh.png" /> <img width="1000" height="693" width_o="1000" height_o="693" data-src="https://freight.cargo.site/t/original/i/a6503dcfdc6adb8cd374bc8f18612067508e18ae08f03abc7a80c67af7595525/016a365d8c5266a8012060be7a088f.png1280w_1l_2o_100sh.png" data-mid="190287985" border="0" src="https://freight.cargo.site/w/1000/i/a6503dcfdc6adb8cd374bc8f18612067508e18ae08f03abc7a80c67af7595525/016a365d8c5266a8012060be7a088f.png1280w_1l_2o_100sh.png" /> <img width="1000" height="693" width_o="1000" height_o="693" data-src="https://freight.cargo.site/t/original/i/a4f72e17f21a79968bea72d2b63709c1b963a603413942d76d04b271ff577532/014a745d8c5265a801211d537019b6.png1280w_1l_2o_100sh.png" data-mid="190287984" border="0" src="https://freight.cargo.site/w/1000/i/a4f72e17f21a79968bea72d2b63709c1b963a603413942d76d04b271ff577532/014a745d8c5265a801211d537019b6.png1280w_1l_2o_100sh.png" /> <img width="1000" height="693" width_o="1000" height_o="693" data-src="https://freight.cargo.site/t/original/i/8fcdca61875c716c2f3b2e7d15009c9588ca5fe746837b39c7d37a40435c40e0/0131445d8c5266a801211d53fa6be1.png1280w_1l_2o_100sh.png" data-mid="190287987" border="0" src="https://freight.cargo.site/w/1000/i/8fcdca61875c716c2f3b2e7d15009c9588ca5fe746837b39c7d37a40435c40e0/0131445d8c5266a801211d53fa6be1.png1280w_1l_2o_100sh.png" /> <img width="1000" height="693" width_o="1000" height_o="693" data-src="https://freight.cargo.site/t/original/i/55b1a0f42a25cdfae43569c7ae28dc0fc950e60f4b69b2e3f27492bfbdd8bd19/010cd45d8c5267a801211d539f545b.png1280w_1l_2o_100sh.png" data-mid="190287983" border="0" src="https://freight.cargo.site/w/1000/i/55b1a0f42a25cdfae43569c7ae28dc0fc950e60f4b69b2e3f27492bfbdd8bd19/010cd45d8c5267a801211d539f545b.png1280w_1l_2o_100sh.png" /> <img width="1000" height="693" width_o="1000" height_o="693" data-src="https://freight.cargo.site/t/original/i/28f2e87dc597f0e487554d02adc41f66089c5b5e8ad73667f337f10c151e2449/01f1495d8c5266a801211d53669d9f.png1280w_1l_2o_100sh.png" data-mid="190287982" border="0" src="https://freight.cargo.site/w/1000/i/28f2e87dc597f0e487554d02adc41f66089c5b5e8ad73667f337f10c151e2449/01f1495d8c5266a801211d53669d9f.png1280w_1l_2o_100sh.png" /> <img width="1000" height="693" width_o="1000" height_o="693" data-src="https://freight.cargo.site/t/original/i/6f0a49e0058525a3638afb0e7b7df229717d6b0d608ffd7947872f58b0ee667f/01d5f35d8c5266a801211d53b3becf.png1280w_1l_2o_100sh.png" data-mid="190287981" border="0" src="https://freight.cargo.site/w/1000/i/6f0a49e0058525a3638afb0e7b7df229717d6b0d608ffd7947872f58b0ee667f/01d5f35d8c5266a801211d53b3becf.png1280w_1l_2o_100sh.png" /> <img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/548f215794d8eeb169535bcbdc320c0f5c2e531a2c6c617c183e71a45fa3d652/tmay_banner1_6.jpeg" data-mid="190287991" border="0" src="https://freight.cargo.site/w/750/i/548f215794d8eeb169535bcbdc320c0f5c2e531a2c6c617c183e71a45fa3d652/tmay_banner1_6.jpeg" /> https://rayhsu.cargo.site/The-Book-of-Answers Sat, 09 Sep 2023 20:56:51 +0000 Ray https://rayhsu.cargo.site/The-Book-of-Answers <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/cbc72e9d550eddcd1227893899a8a9e8f11e965be8237086eef930e85ce698bc/xhb-banner1-2.jpeg" data-mid="190290750" border="0" src="https://freight.cargo.site/w/750/i/cbc72e9d550eddcd1227893899a8a9e8f11e965be8237086eef930e85ce698bc/xhb-banner1-2.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/b216b747eb6bfc742806ca5a406562e1350ed135b8c138cd507687607c42582e/xhb-banner1-1.jpeg" data-mid="190290749" border="0" src="https://freight.cargo.site/w/750/i/b216b747eb6bfc742806ca5a406562e1350ed135b8c138cd507687607c42582e/xhb-banner1-1.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/e80e350b36308936a5190ec47e36690b18ef120bab4261913c84d533343570a6/xhb-banner1-4.jpeg" data-mid="190290752" border="0" src="https://freight.cargo.site/w/750/i/e80e350b36308936a5190ec47e36690b18ef120bab4261913c84d533343570a6/xhb-banner1-4.jpeg" /> We designed an exhibition for Xianghubao, China's largest online mutual aid community, showcasing hundreds of authentic success stories from people who received help through the platform. The exhibition featured a striking 6-meter tall book structure that visitors could enter, discovering real testimonials displayed on the interior walls. This book-themed concept created an immersive storytelling experience, with inspirational messages guiding visitors through the space. The exhibition aimed to inspire more people to join the community and participate in mutual support. Project Name: The book of answersLocation: 阿里中心Z空間 Hangzhou, ChinaTime: Nov 2019Role: Art Director (Group work) <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/b4cd59bfa90f143b4c41f088548201d89adfcb956f2f78d2ceb913d858ddc5af/xhb-banner1-10.jpeg" data-mid="190290758" border="0" src="https://freight.cargo.site/w/750/i/b4cd59bfa90f143b4c41f088548201d89adfcb956f2f78d2ceb913d858ddc5af/xhb-banner1-10.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/32deb0991ba1a69c92c5dfaf4af26eb0dbc5ae96b03cf628e62205266743f4d0/xhb-banner1-9.jpeg" data-mid="190290757" border="0" src="https://freight.cargo.site/w/750/i/32deb0991ba1a69c92c5dfaf4af26eb0dbc5ae96b03cf628e62205266743f4d0/xhb-banner1-9.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/57bc059f46c9a8b175588214cfd963aba172f07104f6cf776a7da32c4aecbf06/xhb-banner1-8.jpeg" data-mid="190290755" border="0" src="https://freight.cargo.site/w/750/i/57bc059f46c9a8b175588214cfd963aba172f07104f6cf776a7da32c4aecbf06/xhb-banner1-8.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/c1b211b5931a1f083da9602db91bb41bd04aaa3809fda2586a3d1944ac980393/xhb-banner1-3.jpeg" data-mid="190290751" border="0" src="https://freight.cargo.site/w/750/i/c1b211b5931a1f083da9602db91bb41bd04aaa3809fda2586a3d1944ac980393/xhb-banner1-3.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/cbc72e9d550eddcd1227893899a8a9e8f11e965be8237086eef930e85ce698bc/xhb-banner1-2.jpeg" data-mid="190290750" border="0" src="https://freight.cargo.site/w/750/i/cbc72e9d550eddcd1227893899a8a9e8f11e965be8237086eef930e85ce698bc/xhb-banner1-2.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/e80e350b36308936a5190ec47e36690b18ef120bab4261913c84d533343570a6/xhb-banner1-4.jpeg" data-mid="190290752" border="0" src="https://freight.cargo.site/w/750/i/e80e350b36308936a5190ec47e36690b18ef120bab4261913c84d533343570a6/xhb-banner1-4.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/269e093af16d68631f012ef3d6341de89dc21a1a8d12deba33fd7617148c8977/xhb-banner1-6.jpeg" data-mid="190290754" border="0" src="https://freight.cargo.site/w/750/i/269e093af16d68631f012ef3d6341de89dc21a1a8d12deba33fd7617148c8977/xhb-banner1-6.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/b7f0c6d918605753d69f94b651e0fc3ffbd5913db82bf4563b94d1a2a9cf75db/xhb-banner2-2.jpeg" data-mid="190290760" border="0" src="https://freight.cargo.site/w/750/i/b7f0c6d918605753d69f94b651e0fc3ffbd5913db82bf4563b94d1a2a9cf75db/xhb-banner2-2.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/93eda35edca98c58fb2b2aa36eafbd0717af8f01189d3f6cd8e4de2fe2c34492/xhb-banner2-1.jpeg" data-mid="190290759" border="0" src="https://freight.cargo.site/w/750/i/93eda35edca98c58fb2b2aa36eafbd0717af8f01189d3f6cd8e4de2fe2c34492/xhb-banner2-1.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/a8aa37a34eaa97d30244d93e1842c5ba51957fe2fcdc4d9535d271cad521668e/xhb-banner2-3.jpeg" data-mid="190290761" border="0" src="https://freight.cargo.site/w/750/i/a8aa37a34eaa97d30244d93e1842c5ba51957fe2fcdc4d9535d271cad521668e/xhb-banner2-3.jpeg" /> <img width="750" height="520" width_o="750" height_o="520" data-src="https://freight.cargo.site/t/original/i/0377e60d1566ee738b7c451ff8a2122f797daa3828973dfd2842877b6c14f653/xhb-banner2-4.jpeg" data-mid="190290762" border="0" src="https://freight.cargo.site/w/750/i/0377e60d1566ee738b7c451ff8a2122f797daa3828973dfd2842877b6c14f653/xhb-banner2-4.jpeg" /> https://rayhsu.cargo.site/The-Way-of-Wishes Sat, 09 Sep 2023 20:56:52 +0000 Ray https://rayhsu.cargo.site/The-Way-of-Wishes <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/e2bfc64e8db65fba3b2e9d0e96982f343127b4120e9cbb51a376e2b40d445e6c/wld_banner2_5.png" data-mid="190288267" border="0" src="https://freight.cargo.site/w/750/i/e2bfc64e8db65fba3b2e9d0e96982f343127b4120e9cbb51a376e2b40d445e6c/wld_banner2_5.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/3f032fa9c300e559324ad064692ce7cde5bbfb3d0b7e9e7909f82b7897750e3d/wld_banner2_15.png" data-mid="190288271" border="0" src="https://freight.cargo.site/w/750/i/3f032fa9c300e559324ad064692ce7cde5bbfb3d0b7e9e7909f82b7897750e3d/wld_banner2_15.png" /> <img width="1620" height="1036" width_o="1620" height_o="1036" data-src="https://freight.cargo.site/t/original/i/b5a992217d35bb4ca1ce58f1a104772f7487050443acbd47919407246389b146/1545484289506220.jpg" data-mid="190288264" border="0" src="https://freight.cargo.site/w/1000/i/b5a992217d35bb4ca1ce58f1a104772f7487050443acbd47919407246389b146/1545484289506220.jpg" /> <img width="1620" height="1036" width_o="1620" height_o="1036" data-src="https://freight.cargo.site/t/original/i/58996599c615cf625d401c6943f1e42857b0c51469b46289fbc4d117a84cee5c/1545484286662432.jpg" data-mid="190288261" border="0" src="https://freight.cargo.site/w/1000/i/58996599c615cf625d401c6943f1e42857b0c51469b46289fbc4d117a84cee5c/1545484286662432.jpg" /> <img width="1620" height="1036" width_o="1620" height_o="1036" data-src="https://freight.cargo.site/t/original/i/5755cee8ea521bd5cb12d43aef9051e90e789d36dccf3d5eae4c1cdef6874bac/1545484288993424.jpg" data-mid="190288263" border="0" src="https://freight.cargo.site/w/1000/i/5755cee8ea521bd5cb12d43aef9051e90e789d36dccf3d5eae4c1cdef6874bac/1545484288993424.jpg" /> In collaboration with Sesame&amp;Watermelon agency, we transformed Webank's online anniversary campaign into physical exhibitions across subway stations in Beijing, Shanghai, and Shenzhen. Celebrating Webank's third anniversary, we centered on the message "Suddenly, small wishes come true" - reflecting the company's core value of understanding people's aspirations. By coinciding with the 40th anniversary of China's Economic Reform, we connected the brand with our audience through a showcase of everyday wishes spanning four decades, making Webank more relatable through shared cultural experiences. Project Name: The way of wishesLocation: Three subway station in Beijing, Shanhai and Shenzhen, China&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 深圳高新园购物公园地铁站 / 上海陕西南路地铁站 / 北京大望路地铁站Time: November 2018Role: Art Director Assisdant(Group work) <img width="1620" height="1036" width_o="1620" height_o="1036" data-src="https://freight.cargo.site/t/original/i/5755cee8ea521bd5cb12d43aef9051e90e789d36dccf3d5eae4c1cdef6874bac/1545484288993424.jpg" data-mid="190288263" border="0" src="https://freight.cargo.site/w/1000/i/5755cee8ea521bd5cb12d43aef9051e90e789d36dccf3d5eae4c1cdef6874bac/1545484288993424.jpg" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/ceda43533ce220086426ec282fe3f4cf2e0bd4e6cde3c97a1f2266da17a5984a/wld_banner2_17.png" data-mid="190288273" border="0" src="https://freight.cargo.site/w/750/i/ceda43533ce220086426ec282fe3f4cf2e0bd4e6cde3c97a1f2266da17a5984a/wld_banner2_17.png" /> <img width="1620" height="1036" width_o="1620" height_o="1036" data-src="https://freight.cargo.site/t/original/i/f3e432777720e909182c208c37e7db3d17e88f5353ffc6d3c54cc8929e473dad/1545484284314534.jpg" data-mid="190288256" border="0" src="https://freight.cargo.site/w/1000/i/f3e432777720e909182c208c37e7db3d17e88f5353ffc6d3c54cc8929e473dad/1545484284314534.jpg" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/375481143cc3d60ff463a5a5b54ce52a5a9eca939f975c0c0a8549d3b1383915/wld_banner2_11.png" data-mid="190288270" border="0" src="https://freight.cargo.site/w/750/i/375481143cc3d60ff463a5a5b54ce52a5a9eca939f975c0c0a8549d3b1383915/wld_banner2_11.png" /> <img width="1620" height="1036" width_o="1620" height_o="1036" data-src="https://freight.cargo.site/t/original/i/59afb8001de97ef5f283e7c631fac7efdc2d0084bca80dc747e848bb0a4df00e/1545484285695812.jpg" data-mid="190288259" border="0" src="https://freight.cargo.site/w/1000/i/59afb8001de97ef5f283e7c631fac7efdc2d0084bca80dc747e848bb0a4df00e/1545484285695812.jpg" /> <img width="1166" height="774" width_o="1166" height_o="774" data-src="https://freight.cargo.site/t/original/i/d3dd0ab812a2a82534d47adcabf5c809905eb1d906da949e366ceffaff1ff00e/1545453592400037.png" data-mid="190288252" border="0" src="https://freight.cargo.site/w/1000/i/d3dd0ab812a2a82534d47adcabf5c809905eb1d906da949e366ceffaff1ff00e/1545453592400037.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/91b417e9ace9b853868b973b9abfea7a1d12c454c6d627c4c0f3acb1c1b69858/wld_banner2_16.png" data-mid="190288272" border="0" src="https://freight.cargo.site/w/750/i/91b417e9ace9b853868b973b9abfea7a1d12c454c6d627c4c0f3acb1c1b69858/wld_banner2_16.png" /> <img width="1620" height="1036" width_o="1620" height_o="1036" data-src="https://freight.cargo.site/t/original/i/afc0c3b45e835250ddc1a9664825cca2557e8d5dd1bfd49b18ba3070aefa8715/1545484290564291.jpg" data-mid="190288265" border="0" src="https://freight.cargo.site/w/1000/i/afc0c3b45e835250ddc1a9664825cca2557e8d5dd1bfd49b18ba3070aefa8715/1545484290564291.jpg" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/643994b2645f5afef3796c9fdfb76954fae2043162c886d0158802b87fd693ae/wld_banner2_10.png" data-mid="190288268" border="0" src="https://freight.cargo.site/w/750/i/643994b2645f5afef3796c9fdfb76954fae2043162c886d0158802b87fd693ae/wld_banner2_10.png" /> https://rayhsu.cargo.site/Atom-2-5EX Sat, 09 Sep 2023 20:56:52 +0000 Ray https://rayhsu.cargo.site/Atom-2-5EX Atom has grown to become Taiwan's leading 3D printing brand, both manufacturing printers and offering printing services. Built on the philosophy that "anyone can be a maker," Atom provides comprehensive resources with each DIY printer kit, fostering a robust Facebook community where users share expertise across design disciplines. I joined Atom's marketing team during its early brand-building phase when we faced the dual challenge of increasing visibility and securing funding. In 2016, we pioneered crowdfunding in the Asian market, complemented by strategic social media engagement to connect with diverse user groups. My contributions included editing user-generated content that helped Atom rapidly grow to 10,000 Facebook followers. For the Atom 2.5 EX project specifically, I created the official product video and played a key role in the crowdfunding campaign that successfully raised $600,000, establishing this printer as our flagship product. Project Name: ATOM 2.5 EXTime: Oct 2016Location: Taipei, TaiwanRole: Film Producer / Photographer https://rayhsu.cargo.site/HelloFish Sat, 09 Sep 2023 20:56:52 +0000 Ray https://rayhsu.cargo.site/HelloFish <img width="2880" height="1542" width_o="2880" height_o="1542" data-src="https://freight.cargo.site/t/original/i/fd59ce110bd4559ba22ccaab3f10a75fc51a591e800cc023314f9b68b4fb43d2/HelloFish.png" data-mid="190294011" border="0" src="https://freight.cargo.site/w/1000/i/fd59ce110bd4559ba22ccaab3f10a75fc51a591e800cc023314f9b68b4fb43d2/HelloFish.png" /> Established the stylistic direction for the fundraising video promoting the product "Wooden Puzzles" and executed the entire production process, my role including shooting, editing, and creating the soundtrack autonomously. The video showcasing "Wooden Puzzles" was featured on the fundraising platform "zaczac," where the campaign remarkably achieved its fundraising goal on the very first day. By the time the campaign concluded, the total funds raised surpassed the initial target by an astonishing 2121%, amassing approximately $160,000 USD.&nbsp;Project Name: HelloFish Jigsaw PuzzleTime: Oct 2016Location: ZecZec Crowfunding PlatformRole: Film Producer / Photographer https://rayhsu.cargo.site/Miniwiz Sat, 09 Sep 2023 20:56:53 +0000 Ray https://rayhsu.cargo.site/Miniwiz <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2aec83789c587cac35f3a0421c69c3ff75689294df24c35ea455d7523eab828a/DSC04519.JPG" data-mid="190288410" border="0" src="https://freight.cargo.site/w/1000/i/2aec83789c587cac35f3a0421c69c3ff75689294df24c35ea455d7523eab828a/DSC04519.JPG" /> MINIWIZ has at its core a mission aimed at bridging the substantial gap between sustainability, recycling, and environmental consciousness, and the challenging market conditions that often hinder financially viable solutions. Among the environmentally friendly products I contributed to was the "Anti-virus phone bag." In this capacity, I assumed the responsibility of defining the fundraising video's style, overseeing the shooting, editing, and soundtrack creation, all independently. The product found its spotlight on the fundraising platform "ZecZec," where the campaign witnessed a remarkable trajectory. Notably, the fundraising objectives were achieved within the very first day of the campaign's launch. Ultimately, upon the campaign's conclusion, the total funds exceeded the initial target by a remarkable 314%, amassing substantial support for this eco-conscious initiative. Project Name: MINIWIZ Anti-Virus Phone BegTime: June 2020Location: ZecZec Crowfunding PlatformRole: Film Producer / Photographer <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/54ed0407b89e32398c4544471024635caaa04fc8cce2dc9d8929dc6db422fa3e/DSC04463.JPG" data-mid="190288407" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/54ed0407b89e32398c4544471024635caaa04fc8cce2dc9d8929dc6db422fa3e/DSC04463.JPG" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/fca2155e296778ae1e0e224970b3c2069901d2e37dafb3b2bce747f77402a51a/DSC03964.JPG" data-mid="190288403" border="0" src="https://freight.cargo.site/w/1000/i/fca2155e296778ae1e0e224970b3c2069901d2e37dafb3b2bce747f77402a51a/DSC03964.JPG" /> <img width="4310" height="2874" width_o="4310" height_o="2874" data-src="https://freight.cargo.site/t/original/i/6ab91c901b60d225bff2c86e4f6adfcbd7a72ad44f7389d7214f0d691cc4bfb9/DSC04639-1.jpg" data-mid="190288421" border="0" src="https://freight.cargo.site/w/1000/i/6ab91c901b60d225bff2c86e4f6adfcbd7a72ad44f7389d7214f0d691cc4bfb9/DSC04639-1.jpg" /> <img width="4017" height="2259" width_o="4017" height_o="2259" data-src="https://freight.cargo.site/t/original/i/d25c37387f3216d396626e8f0609af6825096b24e19f8334b80909598f15a5ac/DSC03896.JPG" data-mid="190288399" border="0" src="https://freight.cargo.site/w/1000/i/d25c37387f3216d396626e8f0609af6825096b24e19f8334b80909598f15a5ac/DSC03896.JPG" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/26c869aa19cf193840904b66c4cb269f73831c1eb047ef19d2ce154f033ceb4f/DSC03904.JPG" data-mid="190288401" border="0" src="https://freight.cargo.site/w/1000/i/26c869aa19cf193840904b66c4cb269f73831c1eb047ef19d2ce154f033ceb4f/DSC03904.JPG" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/00e13213bb773099510ddf140c385eab6f74015e16a114d0e830f9b064deb6c8/DSC04583.JPG" data-mid="190288416" border="0" src="https://freight.cargo.site/w/1000/i/00e13213bb773099510ddf140c385eab6f74015e16a114d0e830f9b064deb6c8/DSC04583.JPG" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7ab1ea866ae35ebf66c1c0de59470e0746a77dc239d155b760cef5fddc1c7ab9/DSC04460.JPG" data-mid="190288405" border="0" src="https://freight.cargo.site/w/1000/i/7ab1ea866ae35ebf66c1c0de59470e0746a77dc239d155b760cef5fddc1c7ab9/DSC04460.JPG" /> https://rayhsu.cargo.site/Strong-Wises Sat, 09 Sep 2023 20:56:53 +0000 Ray https://rayhsu.cargo.site/Strong-Wises <img width="3376" height="2128" width_o="3376" height_o="2128" data-src="https://freight.cargo.site/t/original/i/6fd17b93795cb83a10af034f36533d3c3e9c67b900ebb517c8114bc55b31e65f/shoes-E.jpg" data-mid="190288463" border="0" src="https://freight.cargo.site/w/1000/i/6fd17b93795cb83a10af034f36533d3c3e9c67b900ebb517c8114bc55b31e65f/shoes-E.jpg" /> Established the visual style for the fundraising video promoting the eco-friendly product "Assembled Furniture" and handled the entire video production process, including shooting, editing, and creating the soundtrack independently. The Assemble Furniture was featured on the fundraising platform "Flying V," where the campaign remarkably achieved its fundraising goal within the very first day of its launch.Project Name: STRONG WISES Assemble FurnituresTime: May 2020Location: Fly V Crowfunding PlatformRole: Film Producer / Photographer <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/7c2a2a6f456b203dd7d53bc4ee32d8cc772f1d8d263b6150e228bcb32a6a395b/DSC09034-E.jpg" data-mid="190288462" border="0" src="https://freight.cargo.site/w/1000/i/7c2a2a6f456b203dd7d53bc4ee32d8cc772f1d8d263b6150e228bcb32a6a395b/DSC09034-E.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7d7da1be158f5821dee649493b04302c41dad79b78042ddfcf646da8ae2be84b/table3-E.jpg" data-mid="190288466" border="0" src="https://freight.cargo.site/w/1000/i/7d7da1be158f5821dee649493b04302c41dad79b78042ddfcf646da8ae2be84b/table3-E.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/034273d4433474d848fabf6a0e08cbdd1c66c1302d5b1a53ff610f42043be3a8/table2-E.jpg" data-mid="190288465" border="0" src="https://freight.cargo.site/w/1000/i/034273d4433474d848fabf6a0e08cbdd1c66c1302d5b1a53ff610f42043be3a8/table2-E.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/017b191f623a30aa5eef5397cb1706a49d8f20b9f833aa1003f7c8b0d21b0a5f/DSC08983-E.jpg" data-mid="190288460" border="0" src="https://freight.cargo.site/w/1000/i/017b191f623a30aa5eef5397cb1706a49d8f20b9f833aa1003f7c8b0d21b0a5f/DSC08983-E.jpg" />